MERCURIO
Bogotá, Colombia
2022
Brand Storytelling and Content
AS ABOVE, SO BELOW
Mercurio is more than just a techno collective; it’s an immersive experience that captures the essence of both the dark and the light, always striving to conquer the world’s most iconic stages.
The aesthetics and conceptualization of the identity focus on the duality between day and night, light and darkness.
The message
SOCIAL MEDIA Y STORY TELLING
In our communication strategy, we incorporate elements of celestial events to create a deep symbolic connection. This approach evokes a mysticism that reflects the transformative power of alchemy, aligned with the essence of the brand.
Insight
DUALIDAD MÚSICAL
"MUSICAL DUALITY": In developing Mercurio’s identity, we aim to masterfully capture the duality between light and darkness, creating a visual and brand narrative that deeply resonates with the essence of the collective. The key lies in transforming this dichotomy into a central axis of the experience, allowing storytelling and design to become tools that not only represent but also invite the community to experience this fusion of opposites at every event. By connecting contrasting elements—darkness and light—Mercurio positions itself not just as a techno collective, but as an immersive experience where every beat and visual space communicate this alchemy of the unexpected. The strength of the brand lies in how this duality fosters a sense of belonging and ongoing exploration, encouraging the audience to transcend the known in search of the new and transformative. This approach highlights the strategic connection between branding, storytelling, and user experience.
